How to add a new menu item

Log into the Brandibble admin interface and go to Menus >> Menu Items. This is the Menu Items page. At the top of the page, you’ll find an “Add a New Menu Item” button, which will start the process of creating a new menu item.

Each menu item can have quite a bit of information attached to it, most of which is purely optional, such as nutritional info, allergens, and images. These things can be very helpful for your users, however, so we’d suggest you use them as much as possible.

Here’s a quick tour of each of the menu item tabs.

Basic Info

Three pieces of information are required in order to create a menu item:

  • Name
  • Internal Name
  • Category

You must fill out these three fields in order to add a new menu item to your menu – everything else is totally optional.

An Internal Name is a shorter version of the menu item’s name that’s easier for your employees to recognize quickly.  For example, you may want your customers to see “Oven Roasted Brussels Sprouts” on the menu, but your staff only needs to see “Brussels Sprouts” in order to recognize the item.

Best Practice: match an item’s internal name to the name of the item on your POS system. This way employees will see and recognize the same name everywhere, which makes training a lot easier.

The Temperature field lets your customer know if the item will arrive hot or cold, so there are no surprises, and you can fill in the Description and the Ingredients fields to give the customer even more information. We would strongly encourage you to include descriptions for each of your menu items.

Finally, assign the menu item to one or more categories by checking the box next to the appropriate category. Each menu item must be assigned to at least 1 category.

What about the price, you may be asking?  Prices  are set in the “Prices & Attributes” section, which allows you to reuse a single menu item across multiple categories or option groups (which can be a big help for various reasons). Once you’re all done adding the new menu item, then you can head over to the Attributes table, browse to the menu item’s category, and add the price there.

To save and move to the next tab, click the “Add Menu Item” button.


This is where you upload a small and large image of your menu item.  To learn more about images, see our Adding Images to a Location post.


Brandibble allows you to post nutritional information easily on your website.  You can fill in information under each menu item on the Nutrition tab. Please note that in order to get nutritional information to show up on your website, you must enter a serving size.

Important: please note that if a menu item appears in multiple places on your menu AND the serving size differs in each of these places, you’ll need to add serving sizes via the Attributes table. To learn more about adding nutritional information to menu items and modifiers, please see our How to add nutritional information post.

Allergens & Tags

Attaching allergens to menu items allows you to use our Allergen Filter, which allows your customers to highlight items containing certain allergens on the menu. Check out this video for a demo of how the Allergen Filter works if you haven’t tried it. It’s pretty cool!


To attach allergens, just hold down the Command Key (Mac) or the Control Key (PC) and click on one or more allergens.

You can attach “Tags” to menu items in the same fashion, and depending on the design of your menu page, these can be used to highlight items with certain qualities.  For example, you could set a “Seasonal” tag to mark a Fall Apple Salad, or “Organic” to let customers know the eggs are organic in your breakfast sandwiches. Something along those lines.


Not all menu items need to have modifiers attached to them – it very much depends on the menu item itself. Examples of modifier groups include:

  • Burger Toppings: allow your customers to add tomatoes, hold the onions, etc.
  • Bread Choice: do your salads come with a choice of bread?  You can use modifiers to allow your customers to make their choice on your website.
  • Sides: maybe you want to upsell customers on items that go well with the primary item they’re selecting, such as adding fries or a drink to a burger.

Creating modifier groups and attaching them to menu items is a big enough topic that it deserves a couple of posts on its own, which can be found here:

Lastly, please note that modifier groups can only be attached to menu items – i.e. you can’t add modifier groups to modifiers. Just FYI.

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