Important Principles for Managing Your Menu

Below are the key principles to keep in mind as you’re setting up and editing your menus in Brandibble. Getting to know these principles will allow you to utilize the full flexibility of the system, which is designed to give you very granular control over your menus.

1. Menu Items can exist in Multiple Categories

You’ll see why this is important as you read on, but suffice it to say that it makes our system a lot more flexible and can save you a great deal of time.

One of the benefits of the Brandibble system is that it allows you to attach a lot of descriptive information to a menu item (which is very helpful for your customers), such as:

  • Name
  • Description
  • Images
  • Ingredients
  • Nutritional information
  • Allergens (which can then be used with our allergen filter)
  • Tags (which can also be used to filter your menu)

But we realize that adding or updating this information takes some time, and the last thing you want to be doing is entering the same information in multiple places (and trying to keep it all in sync over time…).

So in Brandibble, we allow you to create a menu item once, and then add it to as many categories you want. That way, when you update a description or anything else, the changes will be reflected everywhere. You’ll see why this is useful as your read on.

2. Menu Items can be used as Modifiers

This is another big time saver. Say you have a menu item like Sweet Potatoes that you want to make available as both a standalone menu item and as a side that can be added to an entree. Instead of having to create both a Sweet Potatoes menu item and a Sweet Potatoes modifier (filling out a name, description, etc. in both places), you can just create a Sweet Potatoes menu item, and then add that menu item to a modifier group (which can then be attached to an entree menu item).

To summarize Principles 1 and 2, a single menu item can be added to multiple categories and/or modifier groups, which allows you to populate your menu much more quickly than would otherwise be possible.

3. You have 3 “Master” Menus: Online Ordering, Catering, and E-Commerce

Our system allows you to create three different menus: an Online Ordering menu, a Catering menu, and an E-Commerce menu. The Online Ordering menu is your standard in-store menu for orders from individual customers, whereas your Catering menu is for group orders.

You should think of each of these menus as your “master” menus, meaning that they should be a comprehensive list of all the menu items that exist at all of your locations. We then allow you to manage differences across locations via the “Menus by Location” page, as you’ll see in the next section.

4. Menus can be customized at each Location via the “Menus by Location” page

If you have multiple locations, managing multiple menus can be a pain and chew up a lot of time. Also, more often than not, your menus tend to be very similar from one location to the next. Brandibble makes it easy to manage this by allowing you to maintain a single master Online Ordering menu (which includes all menu items served anywhere), and then removing menu items from individual locations via the “Menus by Location” page.

So, the general process is to populate all of your menu items in each of your master menus (Online Ordering and Catering), and then to visit the “Menus by Location” page to remove items from individual locations as needed. Since menus tend to be pretty similar across locations, this tends to be a more efficient way to manage any differences.

5. Categories can be used to customize menus across Dayparts, Days of the Week, or Service Types

On each category page, you’ll see a set of checkboxes that looks like this:

Screenshot 2014-08-01 18.58.28

These checkboxes can be used to remove a category from the menu for a given daypart, day of the week, or service type.

For instance, you may want your “Breakfast Sandwiches” category to only be available during the Breakfast daypart, in which case you would uncheck all of the boxes under Lunch and Dinner, like you see in the image above.

Or maybe you have a Shakes category that should only be available for Pickup because delivering shakes is too much of a pain. In this case, you would remove the Shakes category from the Delivery menu by unchecking the boxes in the Delivery column, like you see in the image below.

Screenshot 2014-08-01 19.00.36

These checkboxes give you very granular control over when each of your categories show up on the menu for your customers.

6. At each Location, Service Types can be customized by Daypart or Day of the Week

At certain locations, you may only want to offer pickup orders to your customers. Or maybe you want to offer delivery as well, but only during dinner, not lunch. This can be done via the Service Types page for each location, which looks like this:

Screenshot 2014-08-01 19.06.17

By unchecking these boxes, you can remove either the Delivery or Pickup option for a particular day and daypart. As a result, your customers will only be able to select the service type option that you make available at that time.

In Summary…

Brandibble gives you very granular control over what appears on your menu at each location, and your menus can be further customized by daypart, service type, or day of the week. But with great power comes great responsibility, so it may be a little tricky to remember these principles at times, which is why we wrote up this post. If you ever need a little reminder, just head back here and give it a quick skim.

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